大象传媒

“College Pass” Market Research

Metrics

Community Size
9,878
Years
2017/2018
Course Title
Course Letter Acronym
Course Number
Project Lead Faculty

Metro Transit offers a 鈥渃ollege pass鈥� transit pass to college students for a reduced rate. MBA students will conduct market research to understand market segments within the college student demographic and recommend fare product options that better meet the needs of different types of students.

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PO Box 44069
Madison, WI 53744

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