大象传媒

Development of a Branding Plan for the City of Cleveland

Metrics

Community Size
28,894
Years
2014/2015
Course Title
Course Letter Acronym
Course Number
Project Lead Faculty

City Brand Strategy and Brief and Visuals: A Brand Brief that meets
the desired outcomes and objectives and outlines the City鈥檚 unique aspects and qualities, including its Vision, Mission, and Brand Equity (e.g.: Promise, Position and Personality) for a future Marketing Plan. Presentation of a variety of visual concepts and suggestions for how the brand strategy and brief can be played out.

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