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Mason City Farmers’ Market Study

In a report to the City of Mason City and North Iowa Farmers芒鈧劉 Market Board of Directors, students in the Entrepreneurial Management Institute: Business Consulting class provided recommendations for a permanent location for a community farmers market based on preferred characteristics and potential sites. Mason City芒鈧劉s community farmers market was recently displaced from a highly […]

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Mason City Public Transit Study and Marketing Recommendations

In a report to the City of Mason City, students in the Entrepreneurial Management Institute: Business Consulting class conducted market research and provided recommendations to attract new riders for the City芒鈧劉s public transit system. By appealing to new target groups and individual riders of the metropolitan public transit system, Mason City officials hope to enhance […]

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